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TOA’s SuperShield with Microban® protection gives your paint coatings an added level of defense against damaging bacteria. Microban protection is built-in to SuperShield DuraClean, SuperShield All and SuperShield Polyurethane Extra coatings to fight the growth of bacteria, mould and mildew that can cause stains and deterioration of the paint.Built into the coating during manufacturing, Microban protection continuously fights the growth of bacteria, keeping the painted surfaces in your home cleaner, fresher and looking beautiful for longer than ever before. And because it’s built into the paint itself, it won’t wash off or wear away, yielding protection that lasts the useful life of the coating.Look for TOA paints and coatings at retailers in Thailand, China and Malaysia or visit their website at: 

Marketing reserch

I understand that TOA Group has come a long way from 2000 when you were a small trader and today you have more than 20 companies in various businesses and your brand is a leading one in Thailand.

The TOA paint for building

The paints and coatings industry is highly dynamic and one which poses several challenges to suppliers in the market. Strong price sensitivity, rising raw material prices and the resultant squeeze in profit margins are issues paint suppliers have to deal with on almost an everyday basis To understand the competitive landscape of the paint market better, it can be useful to employ Michael Porter’s model of market competition. In this model, one can analyze the paint market from 4 key angles: the buyers, raw material suppliers, potential new entrants and threats from substitute products being introduced into the market. After looking at all these factors, this article will finally conclude what the key challenges are in this market and what companies can do to succeed in it.

BRAND VALUES of TOA paint in Cambodia

By demonstrating an ongoing commitment to providing its Thai and overseas customers with high quality, international-standard products, TOA has built a brand that is highly trusted in both local and international markets. The TOA brand signifies industry-leading technology, production efficiency and top-quality manpower. It represents the company’s promise to uphold the quality of its products and keep its leading market position regardless of economiclimits or obstacles. TOA branding also reflects the importance the company places on being a responsible corporate citizen, to protect the environment, and to contribute toward the betterment of society.

Product & Service strategy

TOA offers a full range of paint products including decorative paints, gloss enamels, architectural coatings, wood coatings, construction chemicals and heavy duty industrial coatings. Its products are developed using the most advanced global technology and are targeted to meet international standards. TOA’s quality paint products are specially designed to withstand Thailand’s harsh weather conditions. TOA has achieved its market-leading position by being the preferred choice among trade, professionals and homeowners. TOA is constantly developing innovative new products in order to strengthen its leading position as the brand name of choice among discerning customers. The company remains committed to delivering new and improved products that meet the special requirements of more sophisticated users in the project segment, and to offering the most technologically-advanced products for other customer segments. Part of its continued success rests on its close monitoring of the latest trends in colures to offer a complete range of style alternatives that satisfies the needs of every market segment.